Campaign Spotlight: Argylle, by Elly Conway
By Amy Greensmith, Emily Lavin, Leah Murphy, Georgia Rees, Annamária Rátki Over the past couple of months, the world has been asking two...
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Campaign Spotlight: Piglet, by Lottie Hazell
Piglet is the debut novel by writer and board game designer, Lottie Hazell. Published by Doubleday Books on 25 January 2023, Piglet embarks
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Our Favourite Campaigns of 2023
Our top picks of the most creative campaigns of 2023 exploring how innovative ideas led to marketing success.
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Campaign Spotlight: Book Marketing Society Awards
The well-deserved children’s campaign winner was Bloomsbury Children’s with Katherine Rundell’s Impossible Creatures.
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Campaign Spotlight: Check & Mate by Ali Hazelwood
Check & Mate, the much anticipated fourth novel from bestselling author Ali Hazelwood, has finally hit the shelves.
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Campaign Spotlight: Iron Flame by Rebecca Yarros
We explore how the marketing team has capitalised on social media popularity and interactive fan events celebrating the book's release.
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Campaign Spotlight: Good Material by Dolly Alderton
In this issue, we explore how the marketing team at Penguin has built up excitement for Alderton’s new novel.
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Campaign Spotlight: Worthy by Jada Pinkett Smith
Events and social media for the release of celebrity memoir 'Worthy' by Jada Pinkett Smith
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Campaign Spotlight: The Last Devil to Die by Richard Osman
How the marketing team for The Last Devil to Die has used social media, events and bookseller displays to promote the novel
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Campaign Spotlight: Fair Rosaline by Natasha Solomons
By Danielle Hernandez, Leah Murphy, Georgia Rees, Amy Greensmith and Emily Lavin In the most anticipated historical retelling of 2023,...
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Campaign Spotlight: The Fraud by Zadie Smith
We will be exploring how the marketing campaign has successfully incorporated in-person events to promote the upcoming release
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Campaign Spotlight: The Bone Season by Samantha Shannon
This year marks the tenth anniversary of The Bone Season by Samantha Shannon.
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Campaign Spotlight: Girl, Goddess, Queen by Bea Fitzgerald
In this issue, we will be exploring the marketing campaign that’s got everybody talking about Girl, Goddess, Queen from the superb social me
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Campaign Spotlight: The List by Yomi Adegoke
In this issue we will take a look at how the marketing team at the HarperCollins imprint 4th Estate, have launched such a promising novel.
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Campaign Spotlight: Chain-Gang All-Stars by Nana Kwame Adjei-Brenyah
Nana Kwame Adjei-Brenyah hit the ground running with his first book, Friday Black, an acclaimed collection of dystopian short stories.
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Campaign Spotlight: Old Enough by Haley Jakobson
Old Enough is the debut novel by Haley Jakobson, an emerging writer from Brooklyn, who uses her work to explore mental health and wellness,
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Campaign Spotlight: The Shadow Cabinet by Juno Dawson
Sunday Times bestselling author Juno Dawson has a prolific back catalogue of books spanning the young adult and children’s genres, but her a
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Campaign Spotlight: Yellowface by Rebecca F. Kuang
The award-winning, #1 New York Times bestselling author of Babel, R. F. Kuang’s latest novel Yellowface is one of 2023’s most-anticipated re
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Campaign Spotlight: Mini Roundups
This issue, we will be highlighting a few new releases and their corresponding marketing campaigns.
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Campaign Spotlight: Death of a Bookseller by Alice Slater
This issue, we explore all avenues of Death of a Bookseller’s marketing campaign.
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